That was my question, too – I mean, who would hire a writer? Can’t everyone write? Isn’t ghostwriting just a made-up thing from TV or the movies?
Not at all!
Even if they can write, most business owners realize that writing is not how they make money. Every minute they spend writing their own articles, press releases, blog posts, and website pages is a minute they’re not making the highest, best use of their time. For most of them, writing isn’t anything they want to spend their time doing – for some, it’s not a skill they’ve ever mastered.
When you toss in the fact that writing for the Internet requires a very specific skill set and continuing education as to what’s working and what’s not, this becomes an ideal task for a business owner to outsource. It’s much more cost-efficient to simply find a writer to partner with on an ongoing basis and set up an arrangement where a certain number of articles or press releases (or blog posts, ebooks, etc.) are written on a certain topic. This way the business owner can skip the whole process of hunting for a writer, hoping they get a quick understanding of the business, and then hoping they deliver the project on-time and according to specs.
The good news there for writers is that if you’ll deliver excellence on a consistent basis, you can become a tremendous asset for your clients – and they’ll be happy to pay a bit more for that kind of service. It’s a win for everyone.
Tags: why clients hire writers