Some of the most common questions I get about getting paid to write are about pricing.
“What should I charge for…?”
Pricing is one of the toughest challenges for every business owner – without exception. You don’t want to price too high and risk chasing customers away. You don’t want to price too low and work too hard for not enough money.
Today I heard about a strange thing happening on Guru.com. One of my students reported he saw several job postings that all had a sentence in common. It said something like:
This is an easy job if you know what you’re doing.
It pays $.02 per word.
OK, good luck with that.
This happens sometimes. Some Internet marketing guru does a webinar about outsourcing and proclaims the ‘good news’ that it’s easy to find great writers for just a couple of pennies per word… so get out there and outsource your writing!
And yes, most of us have written for rates that low – but not for long, and not if you’re dealing direct with a client (as opposed to writing on a writing team where someone else is doing all the marketing and project management).
Certainly clients hoping to pay two cents per word can find writers – but they may not get the results they’re after. You get what you pay for!