Half of your job when you get paid to blog is to make Google love your client’s site.
If you get paid to blog, the other half of your job is to make people love your client’s site. The upcoming over-optimization penalty from Google is mushing these two halves together more than ever. It used to be you could do simply horrific things word-wise (no wonder overloading keywords is called spam… it’s the online equivalent of a culinary abomination).
Here’s an intro lesson to links. This is the kind of information you need to know to separate yourself from a per-word writer so you can become more of a content consultant (ka-ching!).
Right now, we’re just looking at internal links. Links are anything you can click to end up somewhere else. They can be images, graphics, or words. You click on one thing (anchor text (a word or phrase) or picture), but what’s underlying is a bit of code that directs you to another place on a website.
If you think about a spider’s web, it’s a great analogy for the Web. There are circles that go outward, there are lines that spoke out from the center. All the connection points in the web make it strong. (I’ve recently seen some VERY strong spider webs that defy even a freaked out woman going wild with a broom to try to get them gone! Yes, there may have been a cry of “EEEEEK!”)
Your client’s site is the same. There are pages and posts on the site, all somehow interconnected based on topics.
It’s no coincidence that Google’s indexing system refers to “spiders”. They crawl around sites and try to see what’s connected, what’s a logical way to deliver pages on this site to people who are looking for the information they contain.
You can help Google by adding a relevant link to your blog post. Note: A link. Some people go nuts and link all over creation in a single post – counterproductive. Note 2: a RELEVANT link. This means if you’re using anchor text in a link, it should not be misleading. It should be relevant to the page where you’re taking your visitor who clicks.
Part of the over-optimization penalty that’s coming includes a smack-down of sites that use misleading anchor text and other internal links.
You may want to:
- Propose going through your client’s site to check for links like this and make recommendations for quick changes they should make NOW.
- Study a bit more on effective linking and add this capability to your profile and project proposals.
We’ll discuss more about how you can get paid to blog in a way Google will like next time. If you missed the first segment, click here: Get Paid to Blog - Help your clients avoid the next Google slap