They say it’s easier to get writing clients you’ve already got to buy more services than to get new writing clients.
Makes sense, because once you get writing clients who love you, they’ll want you to write for them as much as possible. It may be just as easy as offering another service: blogging, articles, press releases, white papers, ebooks… we can go all day here.
On my trip to Boca Raton, I made the tantalizing discovery of this little gelato place WITHIN WALKING DISTANCE of the hotel. Helloooo????? And they have (drum roll) NUTELLA gelato. I was literally weak in the knees with the first dab of this icy treat onto my tongue.
So of course I (subtly) encouraged my family to go back for more a couple of nights later.
The proprietor recognized us the second visit. (Could have been me drooling on his plexiglass, not certain.)
He struck up a conversation, and then went for a cross-sell.
Turns out the place also serves dinner. There’s an Italian chef who was raised right on the heel of Italy by a fisherman father who taught him wonderful ways with seafood. Sounded enticing, but with only a couple of nights left in town and knowing there were a couple of other places I’d had my eye on for upcoming dinners, it just wasn’t going to happen this time.
On hearing “no thanks”, the proprietor crumpled into a quivering, weeping mess on the floor. He was beet red, mortified, and swore something that could only be translated as, “I’ll never try to cross-sell a gelato customer again!”
OK, no. That didn’t happen.
But you might feel like that would be YOU if you got turned down. I sure have had that experience, and (at least internally) that reaction to hearing “no thanks” from a prospect.
If it seems silly for Gelato Boy to lose it like that, why does it seem so “do or die” to us as writers?
Oooooh, food for thought, my friends. If you want to get writing clients, you’ve got to grab the reins a bit and realize it’s not likely you’ll actually DIE from feeling awkward. Speak up and let people know what you can do.
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