Got a question about who to invoice when you get paid to write articles for SEO firms’ clients.
If you get paid to write articles for a client who’s direct to you, piece of cake… you bill the client. But what about when you’re providing services to someone who’s reselling them?
This question just came in from Cathy:
When you hook up with web designers, SEO guys and Internet marketers to write articles for their clients what is the most common arrangement that is made. Do you they collect from their client and then pay you or do you give them a referral fee on any jobs you get?
Great question! Really glad you asked this one because it could certainly leave you stuck because you weren’t quite sure how to handle it (without looking like a dork!).
Here’s what I do:
The SEO firm is my client. I function about like a department within their business. We do everything under their name. This is called providing a white label service, meaning the SEO firm can add their branding to any marketing materials, questionnaires, or process documents I create to help them sell the service. Typically the firm handles all the interaction with the client – including billing.
On my end, I bill the firm, and they mark up my services and bill their client. It works well this way because I only have to worry about collecting from my client, rather than all their clients (actually, I don’t worry about collecting at all… I require payment up-front!). The client may want to serve as a one-stop shop for their clients, and by having me function as a white label provider, the SEO firm knows their clients won’t go around them to hire me directly (as we have no direct contact).
Hope that helps!
There are many different ways you can structure the invoicing part when you get paid to write articles for resellers, but this model works really well.
Got questions? Send them through the contact page.